HelloFresh - Delivering Meal Kits Riding on Complex but Efficient Supply Chain Hello Fresh is a meal kit delivery service that sends customers pre-portioned ingredients and step-by-step recipes so they can cook meals at home. Hello Fresh, which was founded in 2011, operates in several countries and has grown to become one of the leading companies in the meal kit industry. How HelloFresh Works On the HelloFresh platform, customers can sign up for a subscription plan and select the number of meals they want per week as well as the serving size. Hello Fresh delivers a box containing fresh ingredients and recipe cards to the customer's door every week. To ensure freshness and minimize food waste, the ingredients are carefully selected, portioned, and packed. The recipe cards include step-by-step instructions for preparing the meals, making it simple for even inexperienced cooks to follow along. Hello Fresh provides a variety of recipes to accommodate various dietary preferences and